创业学生:分类、风险行为及其对创业项目的启示

Students of entrepreneurship: Sorting, risk behaviour and implications for entrepreneurship programmes

MANAGEMENT LEARNING · 2022
被引 16
人大 A-ABS 3

中文导读

研究了创业项目学生与非创业项目学生在风险决策中的偏差(如先得效应和风险程度效应),指出创业课程应增加对有限理性决策的认知教育。

Abstract

Despite the wide adoption of entrepreneurship programmes by higher education institutions, little is known about how such programmes help students cultivate rationality in decision making. This is surprising, since individuals are bounded rational and prone to systematic biases in high-risk business processes, including entrepreneurship. This article suggests that entrepreneurship programmes should include curricula that furnish awareness of the cognitive mechanisms involved in biased decision making with financial risk. In support of our proposition, this article builds on data from a laboratory-based money games experiment in which students who enrol in entrepreneurship programmes are compared with students who do not in their risk behaviour. We show when, why and how students suffer from specific biases – namely, the prior gain effect and the degree-of-risk effect – that are relevant in environments characterised by high financial risk, and specifically in entrepreneurship. These insights challenge the adequacy of entrepreneurship programme curricula in addressing bounded-rational decision making, as topics such as risk and biased decision making are often overlooked. Second, we discuss possible ways to create such awareness in entrepreneurship learning and education.

创业教育行为经济学决策偏差风险行为高等教育