The Technological Entrainment of Moral Issues: The Case of Genomic Data Markets
通过研究基因组数据市场的发展，发现技术开发过程会逐步将特定的隐私和所有权道德立场嵌入软件和平台，最终决定市场参与者必须遵守的交换规则。
This research considers the role of technology in shaping the moral foundations of emerging digital markets. Through an inductive process study, we examined the development of the market for genomic (DNA) data – an emergent digital market plagued by moral conflicts over privacy and ownership. Drawing on interview, archival and observational data, we analyzed how rules for exchanging genomic data emerged, and how entrepreneurial technology-development moves influenced those rules. Our findings revealed a four-step process, which we call the technological entrainment of moral issues, involving the progressive synchronization of framings, technical policies, technologies (software), exchange platforms, and market participant behaviors. This process baked particular moral stances on privacy and ownership into technological designs, which then dictated the rules market participants were required to follow to engage in exchange. We conclude that when markets are digital, technology processes central to exchange end up controlling many moral aspects of exchange. Our study contributes to theories of morally contentious markets and cultural/institutional entrepreneurship, by illuminating how those theories can incorporate material (not only symbolic) aspects of technology processes and better explain the emerging moral order within the fast-expanding realm of digital markets.