艺术注入与对奢侈品牌态度的功能理论:自我不真实感的中介作用

Art infusion and functional theories of attitudes toward luxury brands: The mediating role of feelings of self-inauthenticity

JOURNAL OF BUSINESS RESEARCH · 2022
被引 23
人大 A-ABS 3
消费者行为品牌管理奢侈品营销社会心理学