奢华、矛盾与虚假:奢侈品、大众奢侈品和仿冒品消费者之间存在个体差异吗?

The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands?

JOURNAL OF BUSINESS RESEARCH · 2022
被引 30
人大 A-ABS 3
市场营销消费者行为品牌管理社会心理学