Managing digital transformation during re-internationalization: Trajectories and implications for performance
通过对11家中国中小企业的案例研究，识别出再国际化中运营型和战略型两种数字化转型轨迹，并分析其与新产品开发的张力如何影响企业绩效。
This paper contributes to our theoretical understanding of how SMEs digitally transform during re-internationalization. We conducted qualitative, multiple-case studies into re-internationalization processes across 11 Chinese international SMEs. Using inductive data analysis, we identify two types of digital transformation, operational and strategic, and trajectories during re-internationalization. The complexity of digital transformation in re-internationalization is delineated by the intricate tensions between strategic digital transformation and new product development. Firm re-internationalization performance can plausibly be differentiated by how these tensions are managed.