Enhancing exercise visitors’ behavioral engagement through gamified experiences: A spatial approach
本研究利用运动App用户的活动日志和空间分析方法,发现游戏化体验(地方好奇心和社交认可)对游客和居民的运动时间与距离有不同影响,且这种影响随地点变化,为目的地管理整合游戏化应用提供了启示。
“Quantified” travelers often use mobile exercise apps and gamified features to manage their physical activities while visiting destinations. Accordingly, this study empirically explores the spatially varying relationships between visitors' gamified experiences—place curiosity and social recognition—and exercise behavioral engagement. Using novel data from exercise app users’ activity logs and spatial analytical methods, this study finds that gamified experiences have differential effects on the exercise times and distance of tourist and resident visitors. Furthermore, the visitor gamification-engagement relationship varies according to the type of gamified experience and individual and clustered locations. These findings offer important implications for integrating gamified exercise apps with destination management to improve visitor engagement, which enhances our knowledge of smart tourism design.