产品召回期间的质量与定价管理:危机前、危机中和危机后阶段的分析
Managing quality and pricing during a product recall: An analysis of pre-crisis, crisis and post-crisis regimes
European Journal of Operational Research · 2022
被引 32
ABS 4
- Arka Mukherjee 通讯
- Margarida Carvalho
- Georges Zaccour
产品召回质量管理定价策略危机管理市场营销