增强双渠道供应链中在线买家对消费体验产品的感知:免费搭车的新角色
Enhancing the online buyer perception of consumer experience products in a dual-channel supply chain: A new role of free-riding
International Journal of Production Economics · 2022
被引 23
ABS 3
- Zhenyang Pi
- Weiguo Fang
- Baofeng Zhang 通讯
- Sandun C. Perera 通讯
供应链管理双渠道消费者行为市场营销电子商务