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争夺推荐:在线市场中个性化产品推荐的战略影响

Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces

Marketing Science · 2022
被引 84 · 同刊同年前 7%
人大 AFT50UTD24ABS 4*

中文导读

研究在线市场中个性化产品推荐的准确性如何影响卖家之间的竞争,帮助理解推荐算法对市场动态的作用。

Abstract

The paper studies how personalized product recommendations and their accuracy affect seller competition in an online marketplace.

电子商务平台经济个性化推荐卖家竞争