付费媒体、赢得媒体和促销在推动消费者服务营销传播销售绩效中的作用
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
JOURNAL OF BUSINESS RESEARCH · 2022
被引 25
人大 A-ABS 3
- Harlan E. Spotts 通讯
- Marc G. Weinberger
- A. George Assaf
- Michelle F. Weinberger
营销传播销售管理促销策略媒体效果