How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry
研究了深度伪造等创意AI技术如何自动化广告的音视频制作与编辑，探讨其对广告构思、生产、编辑和投放的潜在变革及相关伦理问题。
Creative artificial intelligence technologies (<i>e.g.</i>, deepfakes, generative adversarial networks) are enabling new ways of producing and editing the audio and visual content in advertising. These new tools highly automate extreme changes to—and the entire generation of—advertisements. Examples range from changing a model’s skin tone, age, or gender to swapping the entire body or voice of a model. This investigation finds that these creative tools may cause potentially dramatic changes in how advertisements are conceived, produced, edited, and targeted. This paper explores these changes, along with related ethical issues and areas of needed research.