Something borrowed, something new: Challenges in using qualitative methods to study under-researched international business phenomena
探讨了用定性方法研究国际商务中未被充分研究的现象时，在数据收集和分析方面面临的三个挑战：管理研究者身份、应对不熟悉的数据收集条件、以及理论化新颖情境的独特性，并提供了应对这些挑战的实践工具包。
Abstract This article responds to calls for IB researchers to study a greater diversity of international business (IB) phenomena in order to generate theoretical insights about empirical settings that are under-represented in the scholarly IB literature. While this objective is consistent with the strengths of qualitative research methods, novel empirical settings are not always well aligned with methods that have been developed in better-researched and thus more familiar settings. In this article, we explore three methods-related challenges of studying under-researched empirical settings, in terms of gathering and analyzing qualitative data. The challenges are: managing researcher identities, navigating unfamiliar data gathering conditions, and theorizing the uniqueness of novel empirical settings. These challenges are integral to the process of contextualization, which involves linking observations from an empirical setting to the categories of the theoretical research context. We provide a toolkit of recommended practices to manage them, by drawing on published accounts of research by others, and on our own experiences in the field.