Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?
量化了品牌采取政治立场后的后果，衡量了抵制与支持运动对销售的净效应，帮助理解社交媒体上的政治消费行为是否真正转化为实际销售变化。
This paper quantifies the consequences of a brand taking a political stance and measures the net effect of boycott/buycott movements on sales.