Asking Questions of AI Advertising: A Maieutic Approach
本文指出人工智能广告虽应用广泛，但对其本体论、技术和伦理后果的提问不足，倡导学者、从业者和公众采取启发式态度来应对技术变化的快速与不可预测性。
Artificial intelligence (AI) is transforming advertising theory and practice. However, while applications of AI abound, it appears that not enough questions are being asked about the ontological, technical, and ethical consequences of artificially intelligent advertising ecosystems. Given the pace and unpredictability of technological change, this article adopts a question-driven approach, emphasizing the importance of adopting a maieutic attitude for academics, practitioners, and other advertising stakeholders, including the AI-ad-consuming public.