区块链遇见营销:机遇、威胁与未来研究途径
Blockchain meets marketing: Opportunities, threats, and avenues for future research
International Journal of Research in Marketing · 2022
被引 169 · 同刊同年前 4%
ABS 4
- Renana Peres 通讯
- Martin Schreier
- David A. Schweidel
- Alina Sorescu
区块链市场营销商业计算机科学信息安全