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为了未来和远方:心理距离与库存决策

For the future and from afar: Psychological distance and inventory decision‐making

Production and Operations Management · 2022
被引 30
人大 AFT50UTD24ABS 4

中文导读

通过四个实验(共663人)发现,心理距离(空间距离远或时间距离长)会让决策者增加订货量,这对高利润产品有利,但会增加低利润产品的成本。研究为库存决策偏差提供了认知解释。

Abstract

Determining inventory ahead of knowing customer demand is a crucial decision for many businesses. Although it is possible to select the ideal order quantity given the costs of over and undersupplying demand, prior research demonstrates that decision‐makers consistently make suboptimal inventory choices. Drawing on construal level theory and psychological distance, this paper explores how differences in the spatial distance (suppliers that are geographically near or far) and temporal distance (short or long lead time from order to receipt) impact newsvendor decision‐making. Across four experiments ( N = 663), we find that a far psychological distance increases order quantities, which improves performance for high‐margin products but results in added costs for low‐margin goods. Given that spatial and temporal distances occur naturally in supply chains, our research shows that psychological distance is a cognitive explanation for biased inventory ordering and can be applied to improve decision‐making.

运营管理行为运营供应链管理决策心理学