Consumer preferences for chlorine-washed chicken, attitudes to Brexit and implications for future trade agreements
通过两个离散选择实验，研究了英国消费者对氯洗鸡的偏好，发现消费者对脱欧后食品的态度影响其对氯洗鸡的评价，但即使持积极态度者仍重视欧盟食品安全标准，表明贸易协定需考虑消费者对现有标准的坚持。
This research employs two discrete choice experiments to examine UK consumer preferences regarding chlorine-washed chicken. Our analysis differentiates value estimates by respondents’ beliefs about the impact of Brexit on food. The results reveal that those holding positive attitudes towards food post-Brexit tend not to value chlorine-washed chicken as negatively as those who have negative attitudes about food post-Brexit. Yet, of equal or greater significance, those respondents who hold positive beliefs about the impact of Brexit on food still value EU food safety standards, quality assurance schemes and country of origin information. This indicates that attitudes to food post -Brexit and preferences regarding food do not necessarily align in support of trade agreements that may require the UK to lower existing food safety and animal welfare standards. Potential policy solutions to ensure consumer preferences are satisfied are discussed, in particular food labels enabling informed food choice.