Can Corporate Social Responsibility Lead to Social License? A Sentiment and Emotion Analysis
研究基于43家全球矿业跨国公司2008-2020年在523个本地社区的3696篇文章，用自然语言处理和情感分析评估本地社区是否给予社会许可，发现本地CSR确实有助于获得社会许可，但受母公司全球合法性、东道国制度及社区极化程度调节。
Abstract The term social license (SL) refers to the acceptance or approval by a community of a company's presence. It is generally assumed in the literature that effective corporate social responsibility (CSR) actions will lead to an SL. In this study we examine the CSR‐SL relationship at the local community level and establish boundary conditions on the effectiveness of local CSR in creating an SL. Using consent‐based micro‐social contract theory, we theorize that commitment to local CSR improves the level to which a local community grants an SL to a multinational corporation (MNC), but the impact is moderated by the global legitimacy of the parent company, the nature of institutions in the host country, and the degree of polarization within the focal community. Based on 3696 articles regarding 43 global mining MNCs operating in 523 local communities between 2008 and 2020, we use natural language processing and sentiment analysis to evaluate the degree to which a local community grants an SL. Our empirical evidence indicates that local CSR does positively influence the granting of an SL, but the effect is reduced when there is strong rule of law or high community polarization and increased when the focal firm has strong global legitimacy.