消费者对数字广告态度的决定因素：跨时间和触点的元分析比较

Determinants of consumers’ attitudes towards digital advertising – A meta-analytic comparison across time and touchpoints

• Henk Lütjens
• Maik Eisenbeiß 通讯
• Maximilian Fiedler
• Tammo H.A. Bijmolt · 格罗宁根大学