Connecting perceived effectiveness of app evolution to app engagement: a technology identity perspective
基于299名应用用户的调查数据，研究发现用户对应用演化内容和速度有效性的感知会通过增强应用身份来促进应用参与，揭示了动态因素影响应用参与的路径。
Purpose This paper extends the current literature on app engagement to identify dynamic factors that affect app engagement and the value-creation pathway that connect these factors with app engagement. Design/methodology/approach Survey data were collected from 299 app users to test the proposed research model. Findings The study found that the perceived effectiveness of evolution content and that of evolution speed impose both individual and joint positive effects on app identity, which serves as the mediation mechanism that connects these dynamic factors with app engagement. Originality/value This study takes the user perspective to explore how user perceptions of the effectiveness of app evolution content and speed, which represent unique user experiences in the app context, cultivate app engagement by enhancing app identity. Specifically, this study reveals the intertwined relationship among perceived effectiveness of app evolution, app identity, and app engagement.