Prudent Entrepreneurship inTheory of Moral Sentiments
本文指出亚当·斯密在《国富论》中批评投机者并非反对创业，而是因其未达到《道德情操论》中基于审慎的道德创业标准，并提出了包含日常行为准则和重大决策审慎正义的两原则框架，对研究创业伦理外部性有参考价值。
Adam Smith writes favorably about innovation in Wealth of Nations while writing unfavorably about a figure associated with innovation: the projector. His criticism of projectors prompts many scholars to claim that Smith disapproves of entrepreneurship. But Smith criticizes the projector not because he acts as an entrepreneur but because he fails to meet Smith’s moral standards for entrepreneurship. In Theory of Moral Sentiments , Smith conceives of a framework for moral entrepreneurship based on prudence. The framework consists of two principles: first, approach everyday matters with the general “tenor of conduct” that governs your life and trade, and second, approach life-changing matters with prudence and justice. Recognizing that Smith is concerned with the total effect that an entrepreneurial venture has on society beyond its immediate profits opens the door to engage with contemporary research that studies the ethical and moral externalities of entrepreneurship.