Factors affecting green purchase behavior: A systematic literature review
系统梳理2000至2021年间151项实证研究，识别影响消费者绿色购买意愿和行为的因素，为营销人员制定绿色产品策略提供参考。
Abstract The worldwide increased consumption of goods and services squeezes natural resources, thus causing severe damage to the environment. In the backdrop of the growing affirmative reaction of people, the inclination to buy green products is on the rise. Therefore, we explore the extant literature to identify the factors established for their role in determining the purchase of products having a less damaging impact on the environment. A systematic literature review was conducted following the Theory‐Context‐Characteristics‐Methodology framework covering 151 empirical studies on green purchase intention and green purchase behavior, published between years 2000 and 2021. This paper identifies factors influencing consumers' green purchase intention and green purchase behavior and provides strategic insights to marketers to create better marketing opportunities for green products.