On relationship types, their strength, and reward crowdfunding backer behavior
研究了奖励型众筹中，筹资人与支持者之间已有的关系类型和强度如何影响支持者的捐款金额，发现强关系在私人关系中削弱捐款、在职业关系中增强捐款，且私人关系早期贡献更大、职业关系后期贡献更小。
This study examines the association among relationship types, their strength, and contribution behavior in reward crowdfunding. We analyzed data on 568 relational dyads between fundraisers and backers from successful campaigns on KarolinaFund. We collected data from fundraisers and classified the relations they had with backers before the campaign, and their strength. Our findings show that pre-existing relations contribute to a greater extent than previously unknown backers. Among backers with whom relations exist prior to the campaigns, those that have stronger relations with the fundraiser make higher contributions. Strength of relations negatively moderates the association between purely private relations and contribution extent, and positively moderates the association between professional relations and contribution extent. When comparing sub-samples of early and late contributors, we find that private relations contribute to a significantly greater extent at earlier stages, and professional relations contribute to a significant lesser extent in later stages.