像你的在线社区一样沟通是否值得?评估内容和语言风格相似性对B2B品牌参与度的影响
Does it pay off to communicate like your online community? Evaluating the effect of content and linguistic style similarity on B2B brand engagement
Industrial Marketing Management · 2022
被引 20
ABS 3
- Matthijs Meire 通讯
- Kristof Coussement
- Arno De Caigny
- Steven Hoornaert
社交媒体营销品牌管理内容分析B2B营销用户生成内容