价值共创障碍对消费者创新抵制行为的影响：DART模型的调节作用研究
Impact of barriers of value co-creation on consumers' innovation resistance behavior: Investigating the moderation role of the DART model
Technological Forecasting and Social Change · 2022
被引 32
ABS 3
- Kumari Anshu
- Amit Shankar
- Abhishek Behl 通讯
- Vijay Pereira
- Benjamin Laker
消费者行为价值共创创新抵制营销学DART模型