eWOM可信度前因与后果的元分析：文化与平台类型调节作用的探究
A meta-analysis of antecedents and consequences of eWOM credibility: Investigation of moderating role of culture and platform type
JOURNAL OF BUSINESS RESEARCH · 2022
被引 72
人大 A-ABS 3
- Deepak Verma
- Prem Prakash Dewani
- Abhishek Behl
- Vijay Pereira 通讯
- Yogesh K. Dwivedi · 斯旺西大学
- Manilo Del Giudice · 罗马大学
电子口碑消费者行为营销学元分析