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创业者的运营管理:运营管理能否在创业理论与实践中有所有作为?

Operations for entrepreneurs: Can Operations Management make a difference in entrepreneurial theory and practice?

Production and Operations Management · 2022
被引 7
人大 AFT50UTD24ABS 4

中文导读

探讨新创企业的运营需求与成熟大企业的差异,回顾创业在运营管理领域的学术现状,提出“创业者运营管理”框架,旨在推动相关研究与课程开发。

Abstract

Although entrepreneurship‐related papers have had some representation in Production and Operations Management (POM) over the past 30 years, the topic still seems a bit like a poor stepchild in the research of operations management (OM) scholars. Yet, entrepreneurship is important to the economy, and many schools are growing significantly their entrepreneurship programs and offerings but often without reference to or inclusion of operations courses. This paper is motivated by the question of the operations needs of new ventures and how they might differ from the needs of large, established firms. Toward that end, we review briefly the state of entrepreneurship scholarship in POM (and beyond), present our own (field‐based) research (and cases), and propose a framework for what we call “operations for entrepreneurs,” that we hope can be a basis for further productive research and curriculum development by the OM community.

创业运营管理生产与运营管理