你听说我们的品牌被讨厌了吗？承认仇恨广告对两极分化品牌的意外好处

Did you hear our brand is hated? The unexpected upside of hate-acknowledging advertising for polarizing brands

• Lisa Monahan 通讯
• Jennifer A. Espinosa
• Jeff Langenderfer
• David J. Ortinau · 南佛罗里达大学