Textual Analysis in Accounting: What's Next?*
综述了会计学顶级期刊中文本分析的应用现状，将自然语言处理方法纳入统一框架，并展望了基于机器学习的未来研究方向。
ABSTRACT Natural language is a key form of business communication. Textual analysis is the application of natural language processing (NLP) to textual data for automated information extraction or measurement. We survey publications in top accounting journals and describe the trend and current state of textual analysis in accounting. We organize available NLP methods in a unified framework. Accounting researchers have often used textual analysis to measure disclosure sentiment, readability, and disclosure quantity; to compare disclosures to determine similarities or differences; to identify forward‐looking information; and to detect themes. For each of these tasks, we explain the conventional approach and newer approaches, which are based on machine learning, especially deep learning. We discuss how to establish the construct validity of text‐based measures and the typical decisions researchers face in implementing NLP models. Finally, we discuss opportunities for future research. We conclude that (i) textual analysis has grown as an important research method and (ii) accounting researchers should increase their knowledge and use of machine learning, especially deep learning, for textual analysis.