旅游目的地中的战略网络:探究支撑动态管理能力的学习过程

Strategic nets in tourism destinations: Investigating the learning processes underpinning dynamic management capabilities

Industrial Marketing Management · 2022
被引 13
ABS 3

中文导读

研究了旅游目的地管理组织如何通过战略网络协调利益相关者,识别出网络合作、愿景和协调三种动态能力,并发现这些能力通过经验积累、知识表达和编码的学习过程形成。

Abstract

Managing a tourism destination is fraught with complexity, with a general consensus that no single entity can manage the comprehensive multiplicity of stakeholders and offerings involved. In this study we take a unique approach by examining tourism destination management through a strategic net lens, where the Destination Management Organisation (DMO) is an intentionally developed strategic net involving a restrictive group of stakeholders, which coordinates and manages the value creating activities of actors in the destination. Our empirical findings are based on the investigation of three strategic net case sites within the Irish tourism industry. We identify net partnering, net visioning and net orchestration capability, which generate and modify operating routines, by integrating, building, and reconfiguring the resources and capabilities of network actors. These dynamic capabilities are developed through the co-evolving learning processes of experience accumulation, knowledge articulation and knowledge codification. Our study contributes to a better understanding of how strategic nets operate, the dynamic capabilities required for the net to function, and the learning processes which underpin them.

旅游管理战略网络动态能力目的地管理组织学习