追求严谨与相关性：为更美好的世界提供更好的营销研究
Reaching for rigor and relevance: better marketing research for a better world
Marketing Letters · 2022
被引 26
ABS 3
- Shilpa Madan 通讯
- Gita Venkataramani Johar
- Jonah Berger
- Pierre Chandon
- Rajesh Chandy
- Rebecca W. Hamilton
营销学营销科学学术研究社会科学