中东和非洲B2B市场中CSR导向与企业绩效:客户满意度和客户忠诚度的作用

CSR orientation and firm performance in the Middle Eastern and African B2B markets: The role of customer satisfaction and customer loyalty

Industrial Marketing Management · 2022
被引 41
ABS 3
企业社会责任B2B营销客户满意度客户忠诚度企业绩效