How does destination crisis event type impact tourist emotion and forgiveness? The moderating role of destination crisis history
基于归因理论和情境危机沟通理论,通过四个实验研究了目的地危机事件类型(内部vs外部)如何影响游客的同情、愤怒和宽恕意愿,并发现目的地危机历史(无、相似或不相似)会调节这种影响。
Drawing on attribution theory and situational crisis communication theory, this study investigates how destination crisis events impact tourist sympathy, anger, and intentions of forgiveness in four experiments. It also examines the moderating effects of destination crisis history (none vs. similar vs. dissimilar). The results of Study 1 and Study 2 revealed that external crisis events cause more sympathy and tourist forgiveness than internal ones, but less anger. They also indicated that sympathy and anger play a mediating role in destination crisis events and tourist forgiveness. The results of Study 3 and Study 4 revealed that destination crisis history predicts the impact of crisis events on tourist emotion and forgiveness. In particular, when there is no destination crisis history or similar crisis history, an external crisis event will garner more sympathy and forgiveness than an internal crisis event. These findings provide theoretical and practical implications for destination crisis management.