营销分析能力、人工智能采用与企业竞争优势：来自制造业的证据
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry
Industrial Marketing Management · 2022
被引 162 · 同刊同年前 2%
ABS 3
- Md Afnan Hossain
- Raj Agnihotri 通讯
- Md Rifayat Islam Rushan
- Muhammad Sabbir Rahman
- Sumaiya Farhana Sumi
营销分析人工智能企业竞争优势制造业