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“上传你的影响”:数字飞地能否促进在种族化市场中的参与?

“Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets?

Journal of Public Policy and Marketing · 2022
被引 15
ABS 3

中文导读

研究数字飞地运动如何帮助种族化市场参与者克服排斥,通过五种策略(合法化、界定、激活、显现、桥接)利用数字网络工具参与市场,为政策制定者提供促进公平参与的建议。

Abstract

Ethnoracial minorities are often racialized and consequently excluded from various consumption contexts. Racialized market actors strive to overcome exclusion and gain participation in markets; however, these efforts are often insufficient because they cannot create equitable access to market resources, fair opportunities for voice, and empowerment to shape market practices. This research identifies digital enclave movements as a unique means by which racialized market actors redirect their resources and mobilize digital network tools to participate in markets. Using a qualitative study of the digital enclave #MyBlackReceipt, the authors explore tactics supporting the formation and sustenance of digital enclaves and how they support participation in markets. The authors identify five tactics that racialized market actors employ to foster digital enclaves and enhance market participation: legitimizing, delimiting, vitalizing, manifesting, and bridging. Last, the authors provide recommendations for policy makers on how to support and foster more equitable participation of ethnic minority groups in markets while addressing the risks of radicalization and the backlash related to enclaves.

种族化市场数字飞地市场参与种族少数群体数字网络工具