B2B背景下口碑的当代面貌：新技术、实践与挑战
The contemporary face of word-of-mouth in B2B contexts: New technologies, practices and challenges
Industrial Marketing Management · 2022
被引 9
ABS 3
- Ben Marder 通讯
- Robert J. Angell
- Tuğra Nazlı Akarsu
- Antonia Erz
B2B营销口碑传播营销技术商业实践