Structure of Repeat Buying for New Packaged Goods
报告了关于新包装品重复购买结构三个假设的实证检验结果，给出了四个新品牌的重复购买模型最大似然参数估计，支持了假设，为测试前和早期市场预测提供基础。
Results from empirical tests of three hypotheses about the structure of repeat buying for new packaged goods are reported. Maximum likelihood parameter estimates of the underlying depth of repeat buying model are presented for four new brands. The findings support the hypotheses, which offer a foundation for pre and early test market forecasting.