Babymoon Tourism: Co-Creating Well-Being for Traveling Mothers
结合自我民族志和网络志方法，研究了蜜月孕期旅游如何通过共同创造和意义体验提升准妈妈的幸福感，发现参与活动和当地文化互动能带来快乐，但目的地宣传偏重物质设施，忽视了文化共创的潜力。
This article aims to provide insight into how babymoon tourism can contribute to well-being by using a multimethod approach, combining autoethnography and netnography. The findings show that mothers-to-be experience well-being derived from co-creation and meaning. Participation in activities and everyday-like events at the destination can lead to happiness and improved quality of life. Self-development, empowerment, interpersonal interactions, and engagement with local culture all inspire well-being. In contrast, destinations’ representations of babymoon tourism focus on physical facilities, where culture and co-creation are absent in the realization of well-being. Viewing co-creation of well-being through a cultural interaction lens suggests an untapped potential for tourism businesses and could be a way forward for promoting babymoons. The study makes theoretical and practical contributions. Its original methodological approach, namely an autoethnographic narrative of babymoon tourism, could lower the threshold for conducting autoethnographic studies in current travel research, and encourage further studies of babymoon tourism.