Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price
研究了一种新定价手法：卖家同时提价并标注原价，将实际涨价伪装成折扣，操纵消费者的参考价格。
This paper investigates a newly observed pricing practice by which a seller frames a price premium as a discount by simultaneously increasing the price and introducing a list price.