基于随机森林流失预测的非契约B2B情境下主动客户保留管理
Proactive customer retention management in a non-contractual B2B setting based on churn prediction with random forests
Industrial Marketing Management · 2022
被引 28
ABS 3
- Theresa Gattermann-Itschert 通讯
- Ulrich W. Thonemann
客户关系管理客户流失预测机器学习B2B营销