The short history and long future of research on market categories
系统回顾了1990年代至今市场类别研究的100篇实证论文，归纳为八大主题，重点讨论了类别跨越、新类别构建和类别变化，并呼吁未来关注能动性、多重制度逻辑交叉、类别作为结果以及构念清晰性。
The market categories literature is reaching the adolescent stage. To ‘look forward’ and chart the next stages of this literature’s growth, we first need to ‘look back’ at what we have learned so far. We thus begin with a systematic review of the literature on market categories from the 1990s to the present. Our search of leading management and sociology journals yielded 100 empirical papers, which we group into eight themes. We then discuss in more detail the findings under the top three of these themes: category spanning, new category construction and category change. Based on our review, we then ‘look forward’ and offer suggestions for future research on market categories. Specifically, we call for more explicit attention to (1) agency, particularly in studies of category spanning, (2) market categories at the intersection of multiple institutional logics, (3) market categories as an outcome rather than antecedent and (4) construct clarity and consistency. We hope these recommendations will ensure a long and healthy future for this burgeoning literature.