Interaction Rituals and Social Relationships in a Rural Tourism Destination
以杭州指南村为案例，运用互动仪式理论，通过焦点小组和访谈发现旅游影响下居民日常互动包含三种仪式，它们共同构建了具有象征、情感、集体和规范内涵的乡村社会关系，为乡村旅游可持续发展提供启示。
The reproduction of social relationships in a rural tourism destination is examined through a micro-sociological lens that explores residents’ everyday interactions. Interaction ritual theory is adopted as the theoretical foundation. Zhinan, a mountainous village in Hangzhou, China, which initiated tourism in 2014, is the study site. Two rounds of focus groups and interviews were conducted with village residents. Qualitative inquiry shows that, under the influence of tourism, residents’ daily interactions consist of three interaction rituals, that is, rural living rituals, tourism operation rituals, and event and festival rituals. Due to the distinct ingredients, these rituals unfold differentially and engage different social actors. They complement each other in the co-construction of rural social relationships that have symbolic, emotional, collective, and normative connotations. This study provides in-depth, contextualized understandings of rural residents’ interactions and relationships, and draws practical implications for sustainable development of rural tourism destinations.