Typography and tourism places: The case of the English seaside resort
通过分析布莱克浦、布莱顿和斯卡伯勒三个英国海滨度假地公共空间中的字体使用,发现特定字体组合已成为旅游建筑环境的独特设计特征,并据此提出字体参考资源以辅助商业和营销决策。
This article examines tourism through the prism of graphic design, providing an analysis of the relationship between typography and popular English seaside resorts. Along Blackpool's, Brighton's and Scarborough's promenades, typefaces are observed, categorised, and mapped; additionally, we depict significant typefaces and discuss their characteristics. The research methods employed also provide a template to explore other typographical environments. The research findings reveal, for the first time, that certain combinations of typographical usage have become a distinct attribute of tourism design within the built environment of these resorts. Moreover, this is the rationale for a proposed typographic reference resource, enabling businesses and Destination Management Organisations to make better-informed design and marketing decisions.