An integrated view of eco‐innovation in the service sector: Dynamic capability, cooperation and corporate environmentalism
整合动态能力理论与战略导向视角，基于西班牙3192家服务企业数据，发现生态创新具有持续性、互补性和资源依赖性，且生态创新与合作相互强化，企业环境主义推动企业整合能力以开展合作创新。
Abstract This study integrates the insights of the dynamic capabilities theory with the perspective of strategic orientations to provide an integrated view of eco‐innovation in service organizations. We empirically test this integrated view of eco‐innovation in the case of Spain with a sample of 3192 service firms from the Spanish Technological Innovation Panel from 2012 and 2015. Our results allow the verification of the properties of persistence, complementarity and dependence on resources for eco‐innovation, thus being able to conceptualize it as an innovation capability. Moreover, we support that both eco‐innovation and cooperation, once set in motion, could reinforce each other, suggesting that the relationship between cooperation and eco‐innovation is complementary and sequential. We also argue that the strength of strategic orientations, particularly corporate environmentalism, will spur service firms to integrate and adapt capabilities to undertake more cooperative innovation in order to deliver outcomes in tandem with their strategic objectives.