塑造策略的盘点:从企业驱动市场以提升商业绩效到多元行动者塑造系统以实现可持续性
Taking stock of shaping strategies: From firms driving markets for business performance to diverse actors shaping systems for sustainability
Industrial Marketing Management · 2022
被引 22
ABS 3
- Kaj Storbacka 通讯
- Suvi Nenonen
- Linda D. Peters
- Roderick J. Brodie
市场营销企业战略可持续发展商业绩效