童年环境对沉没成本谬误的影响

The impact of childhood environments on the sunk‐cost fallacy

Psychology and Marketing · 2022
被引 8
ABS 3

中文导读

研究发现,童年社会经济地位较低的人更易陷入沉没成本谬误,即因已投入大量资源而不愿放弃劣质选择,因为他们觉得放弃前期投入更浪费。

Abstract

Abstract The sunk‐cost fallacy is a well‐documented cognitive bias in the decision‐making literature. Although the emerging literature on childhood socioeconomic status suggests that early‐life environments shape individuals' decision strategies and have a long‐lasting impact on their decisions, little is known about the impact of childhood socioeconomic status on the sunk‐cost fallacy. Using two different scenarios and an actual choice task, we provide converging evidence that individuals who grew up in resource‐scarce environments (those with lower childhood socioeconomic status) are reluctant to abandon inferior choices merely because they have already invested substantial resources in them, resulting in the sunk‐cost fallacy. This fallacy occurs because individuals with lower childhood socioeconomic status tend to perceive the loss of their prior investments as more wasteful than those with higher childhood socioeconomic status.

行为经济学决策心理学社会经济学认知偏差