🌙

璞玉中的瑕疵:不真实性与Gems TV

A diamond in the rough: Inauthenticity and Gems TV

Marketing Theory · 2022
被引 5
ABS 3

中文导读

用存在现象学分析Gems TV购物频道,发现其客观、主观和表演层面都未能营造真实感,但节目的粗糙和不可预测反而激发了观众对真实的幻想。

Abstract

This paper explores inauthenticity in the context of the Gems TV shopping channel using existential phenomenology. Objectively, subjectively and performatively Gems TV fails to convincingly stage a sense of authenticity. This is a televisual format featuring clearcut commercialism, obscure gemstones and opaque verification. Insincere screen performances are not only entertaining, but shoddiness and unpredictability of programming provides backstage glimpses that paradoxically stimulate fantasies of authenticity. Moments of intrapersonal and interpersonal connection arise around viewing. Accordingly, research into the neglected side of the authenticity-inauthenticity dialectic demonstrates that the latter may be a miasma of meanings as complex, contradictory and evocative as the former.

消费文化电视购物真实性研究存在现象学