通过快时尚移动应用预测消费者购买意向:态度的中介作用和COVID-19的调节作用
Predicting consumers' purchase intention through fast fashion mobile apps: The mediating role of attitude and the moderating role of COVID-19
Technological Forecasting and Social Change · 2022
被引 109
ABS 3
- Rebeka-Anna Pop 通讯
- Erika Hlédik
- Dan‐Cristian Dabija
消费者行为移动商务快时尚营销心理学