Societal reminiscence and decisions for a better society: A belief in progress explanation
通过一项实地研究和四项实验，发现接触社会过去的物品或诉求会促使个人在社会决策中更愿意冒险、选择不确定但可能更好的选项，这种效应受进步信念调节，对广告和社会变革倡导有实际意义。
This research investigates how reminiscing a society's past can encourage risk taking for the society. In one field study and four experiments, we show that encountering objects or appeals linked to their society’s past can lead individuals to become more risk taking and to choose less certain but potentially better options in decisions for society. This effect is mitigated when the reminiscence concerns one’s personal past and when the decisions concern personal welfare. It can also be mitigated by heightening or suppressing the belief that society has progressed. Our findings validate belief in progress as a novel explanation, suggesting that the thoughts evoked in reminiscence supplement their emotional counterparts such as nostalgic and upbeat feelings in altering how decisions are made. This investigation has pragmatic implications for designing past-linked appeals in advertising and branding as well as in advocacy for social change or innovation.