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跨越物理距离的社会联结实践:社会性的物质构成

Social linking practices across physical distance: The material constitution of sociality

Marketing Theory · 2022
被引 16
ABS 3

中文导读

研究了数字游牧者如何在物理距离下通过物质性实践(如信号展示和情感归属)建立社会联结,对理解疫情后社交行为变化有参考价值。

Abstract

The COVID-19 crisis has resulted in physical distancing regulations, disrupting traditional practices of establishing and maintaining social relationships. We draw attention to digital nomadism as a mature case of navigating sociality in uncertainty to investigate how the linking value of materiality establishes social proximity without geographic contiguity through physical, virtual, and imagined practices. Using Miller’s (1987) theory of materiality and triangulating data collected from in-depth interviews and netnography, this study details the material constitution of co-presence with others in physical distance. We propose that consumers oscillate between work—instrumental practices of signaling and curating—and play—emotional practices of belonging and indulging—to experience social linking across different spatial and temporal frameworks.

消费者研究物质性社会联结数字游牧COVID-19